At the base, it must be determined whether to have or not social media is the right decision for your business. Some companies will go from the storefront company to developing a web boutique, a blog and with a prolongation of social media. But is this the solution? The best idea? Is it you, an administrative assistant or a web junior clerks who will do the work related to the disclosure of the blog and social media? Only you can say that, analyze it and put everything into practice. A good solution besides promotional marketing is the disclosure of information for problem-solutions paradigm. This solution can be applied in a blog and social media.
As you can see, there are several social media and each one has these peculiarities. By cons, one thing is sure. Nobody, I mean nobody desires to have to debate his case with identity theft! Or that its business name is used on social media by others. I believe it is more reliable to open all the social media accounts and retain the information even if you do not use them all. We do not know the future, who knows!
Distribution and promotion of content are desirable. Whether you are writing about a topic in your blog and share it all on social media be ingenious! You will find that it is not the same people who follow you on each social media. They do not validate your content on each of them, but still it takes a minimum to spark the interest of the reader so that latter passes from social media to your website or directly purchase the product or service.
To your decisions!!!